Corgi has collaborated with a number of designers over the years – some incredibly well-known on the global fashion scene, others more locally-based. Our latest collaboration, however, is probably our coolest to date.
We recently worked with Shayne Oliver, creator of luxury streetwear label Hood by Air to produce a capsule knitwear collection for the critically acclaimed New York-based brand as part of its UK launch.
Hood By Air Creator, Shayne Oliver
Hood By Air already has a cult following Stateside, with some of the world’s most famous hip-hop and rap stars declaring themselves fans, and so something special was needed to mark its arrival here in the UK – a somewhat out-there collaboration with a heritage knitwear brand like ourselves was just that!
Described as “combining youthful rebellion and luxurious tradition” The Hood By Air x Corgi capsule knitwear collection was showcased at an exclusive event hosted by luxury department store Selfridges during the recent London Collections: Men.
The event, which took place in the car park of Selfridges’ Oxford Street store, saw London’s coolest crowd and fashion’s finest come together to witness a unique presentation that featured models sporting the collection whilst being surrounded by a troop of skateboarders and rollerskaters. Ten looks, described as “bringing Corgi’s 100-year knit heritage to life in Hood By Air’s aesthetic” were shown.
Here are some pictures from the showcase:
There’s also a great behind-the-scenes video of the event:
The showcase was a roaring success and received a huge amount of attention among the fashion press.
The Hood By Hair x Corgi collection will retail exclusively at Selfridges from October 2013.
(Images courtesy of Selfridges)